Category: Marketing

Jun 06 2015

Turkish Airlines launches Delightful Stories

by Anson David

No Comments

Turkish Airlines, winner of the “Best Airline of Europe” recently launched the project called Delightful Stories. The Istanbul-based airline reveals its inspiration behind this project and claim that; “Traveling means...

Jun 05 2015

Industry News, Marketing

HostelWorld unveils new branding, ad campaign

by Anson David

No Comments

HostelWorld, an OTA for budget accommodation including B&Bs, recently launched the campaign“Meet The World” to coincide with a major re-branding exercise. The rebrand has been designed to target HostelWorld’s millennial...

Jun 04 2015

Hospitality, Marketing

Top 3 Upselling Items for Self-Catering and Holiday Homes

by Anson David

1 Comment

Once you acquire a guest, (some) owners and VR managers think that the deal is done and they swiftly move onto the next prospect. The fact is that every guest...

Jun 03 2015

Industry News, Marketing

Booking.com (almost) gets in trouble, again!

by Anson David

No Comments

A recent Booking.com TV and cinema advert received numerous complaints claiming that the ad was offensive and that the repetition of the word “booking” suggested a swear word. The 1-minute...

Jun 02 2015

Marketing

Facebook Checklist for Boutique Hotels & Holiday Rentals

by Anson David

No Comments

Owning and running a small accommodation business usually means that you are required to fill many roles. Although we are all aware of the importance of Social Media in marketing...

May 29 2015

Industry News, Marketing

TripAdvisor Prefers Quantity to Quality?

by Anson David

No Comments

Travel review site TripAdvisor is a giant in it’s sector and a major influencer especially in the accommodation business. Hoteliers and accommodation providers do not always see TripAdvisor under a...

May 26 2015

Marketing

It is time to update your pricing

by Anson David

No Comments

As the most important holiday season for accommodation providers approaches (at least here in the Mediterranean), allow me to remind you to update your pricing for 2016. Yes, it is very...

May 25 2015

Hospitality, Marketing

What guests look for in vacation rentals

by Anson David

No Comments

US-based Evolve Vacation Rental have recently published a study that, amongst other things, indicated the guests’ favourite attributes when booking a holiday property. 1. Space Space is becoming a commodity...

May 22 2015

Marketing

The Importance of being Reviewed

by Anson David

No Comments

Using a vacationer survey and website statistics from WeNeedaVacation.com, the following infographic demonstrates the importance and overall explosion of guest reviews in the online vacation rental marketplace. Infographic authored by...

May 16 2015

Hospitality, Marketing

Do we need a gay-friendly Airbnb?

by Anson David

1 Comment

Following the global success of Airbnb and the way it threatens to change the hospitality industry, many were those who have tried to imitate, clone, reproduce, improve, specialise or otherwise...