HostelWorld, an OTA for budget accommodation including B&Bs, recently launched the campaign“Meet The World” to coincide with a major re-branding exercise.

The rebrand has been designed to target HostelWorld’s millennial audience who enjoy meeting people to shape their travel experiences.

As hostels providing a unique environment to immediately get talking to other travellers, this inspired the new ‘Meet the World’ proposition.

The campaign will run in cinemas, on TV, on outdoor advertising and also online (web and mobile).

This is a preview of their video advert.