Industry leader HomeAway has recently announced the top emerging cities exhibiting high demand for whole-house rentals. HomeAway sees these markets as a strong opportunity for owners and property managers to list their holiday homes in response to the significant imbalances between supply and traveler demand.

HomeAway is launching a new Cities home page and cities such as Rome will be the first on HomeAway sites to feature newly redesigned landing pages, including fully integrated HomeAway City Guides. The custom online guidebooks, created by travellers and HomeAway holiday homes owners, are packed with recommendations on the best activities, restaurants and attractions for each destination. The HomeAway City Guides, along with the now live integrations of Uber and Instacart in the HomeAway app, provide concierge-like services for families and groups to experience the whole city.

“Even though traveler demand for urban vacation rentals is growing, a lot of people still don’t realize it’s even possible to rent an entire home for an extended stay in a city,”

says Brian Sharples, HomeAway co-founder and CEO.

“We’re launching new specialized Cities experience pages to help our millions of loyal vacation rental travelers discover the benefits of whole house rentals wherever they like to travel, not just in our traditional vacation destinations.”

During the last 12 months, properties in markets where HomeAway is launching Cities pages had twice the demand than the average property worldwide

“What’s interesting is a lot of these markets are cities that are either regulated or considering regulation – but that has not slowed the desire of families and groups to stay in vacation homes in metro areas,”

added Sharples.

“It is certainly a compelling reason for governments to regulate vacation rentals fairly and embrace the millions of travelers visiting their cities.”