The Competition & Markets Authority (CMA) in the UK has announced that they will be investigating a number of undisclosed online companies suspected of “potentially misleading practices”.

Amongst the alleged misconduct, the CMA indicated that one or more of these businesses may be responsible for:-

  • Publishing fake reviews
  • Withholding negative reviews from being published
  • Accepting payment in exchange of endorsements

The CMA’s senior director for consumer affairs, Nisha Arora, says it wants to ensure consumer trust in “these important information tools is maintained”.

The Full CMA report may be downloaded from this link.