Email Marketing in Holiday Rental Business
Email Marketing is truly an important aspect for any online business, however, not all sectors make the best use of this tool. Steering away from spam practices where trying to...
Author: Anson David
Jun
06
2015
Turkish Airlines launches Delightful Stories
by Anson David
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Turkish Airlines, winner of the “Best Airline of Europe” recently launched the project called Delightful Stories. The Istanbul-based airline reveals its inspiration behind this project and claim that; “Traveling means...
HostelWorld unveils new branding, ad campaign
by Anson David
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HostelWorld, an OTA for budget accommodation including B&Bs, recently launched the campaign“Meet The World” to coincide with a major re-branding exercise. The rebrand has been designed to target HostelWorld’s millennial...
Easy Eco Tips for Self-Catering Accommodation
by Anson David
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Being eco-friendly does begin with taking steps to reduce our impact on the environment, whether you look at it as trying to reduce CO2 footprint or protecting the eco-system surrounding...
Top 3 Upselling Items for Self-Catering and Holiday Homes
by Anson David
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Once you acquire a guest, (some) owners and VR managers think that the deal is done and they swiftly move onto the next prospect. The fact is that every guest...
Rental Market Analysis 2015 – Key Findings
by Anson David
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FeWo-direkt together with Engel & Völkers have recently published their 8th Rental Market Analysis. The study involved 4,410 holiday properties – a sector that is gaining further interest from private...
Jun
03
2015
Booking.com (almost) gets in trouble, again!
by Anson David
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A recent Booking.com TV and cinema advert received numerous complaints claiming that the ad was offensive and that the repetition of the word “booking” suggested a swear word. The 1-minute...
Nominations for World Responsible Tourism Awards 2015
by Anson David
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Over 200 tourism organisations, initiatives, businesses and short films have been selected for the next stage of the Awards across 12 categories. The 206 tourism businesses, organisations and initiatives come...
Facebook Checklist for Boutique Hotels & Holiday Rentals
by Anson David
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Owning and running a small accommodation business usually means that you are required to fill many roles. Although we are all aware of the importance of Social Media in marketing...
HomeAway invests €1.8M to expand in Turkey
by Anson David
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HomeAway, recently announced its $2 million minority investment in Flat4Day, also known in Turkey as Hemenkiralik, the country’s largest vacation rental website. Flat4Day lists nearly 30,000 properties, the vast majority...