Category: Marketing

May 10 2015

A (short) Definition of Reputation

by Anson David

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Seth Godin is one of the marketing guru’s that I follow and read. His blog complement very well his publications and the following is a definition of reputation that I...

May 03 2015

Hospitality, Industry News, Marketing, Technology

Deloitte Report: Travel Consumer 2015

by Anson David

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Undeniably, the internet through its many devices has changed the way consumers shop for travel products and interact with brands. The product choice and information available online has changed the travel...

Apr 19 2015

Marketing

Revenue Management for holiday lets

by Anson David

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Revenue Management or Yield Management has become a buzz word within the travel and hospitality industry. First with low cost airlines, then with hotels taking on new pricing concepts to...

Mar 30 2015

Marketing

See how Ryanair’s website evolved over time

by Anson David

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As it celebrates 30 years of low cost flights, Ryanair published an infographic illustrating it’s digital path to their current website. I must admit that I was never a big...