70% of guests feel more valued when given freebies
New research conducted by POLO has shown that it’s the added extras that make the biggest impression. In an age when online review can make or break a hotel or restaurant,...
Tag: reviews
Authorities to Investigate Fake Hotel Reviews
by Anson David
No Comments
The Competition & Markets Authority (CMA) in the UK has announced that they will be investigating a number of undisclosed online companies suspected of “potentially misleading practices”. Amongst the alleged misconduct, the...
Most travellers will not book until they go through the reviews
by Anson David
No Comments
The commissioned survey – conducted by PhoCusWright – reveals that more than half of global respondents do not want to make a booking commitment until they read reviews and find...
TripAdvisor Prefers Quantity to Quality?
by Anson David
No Comments
Travel review site TripAdvisor is a giant in it’s sector and a major influencer especially in the accommodation business. Hoteliers and accommodation providers do not always see TripAdvisor under a...
The Importance of being Reviewed
by Anson David
No Comments
Using a vacationer survey and website statistics from WeNeedaVacation.com, the following infographic demonstrates the importance and overall explosion of guest reviews in the online vacation rental marketplace. Infographic authored by...