Being myself an evangelist for boutique accommodation, today’s post by marketing guru Seth Godin really got me thinking. He wrote:
Is bigger better for the investor or is it better for the customer?
At a huge hotel in Nashville (more than 1,000 rooms), there’s always a long line at the check in desk, the gym is full at 5 in the morning and the staff has no clue who any guest is.
It’s clear that doubling the size of the hotel helped the owner make more money (for now). But it’s worth taking a moment to think about whether bigger is the point.
Maybe better is?
Read Seth’s Blog here and stop for a moment.