Many ask me for advice on how best to decorate their rental property or boutique hotel rooms. What colours to paint the walls to create an ambience that looks great in photos and offers their guests a cozy stay.

But I am no interior designer!

So, my hack is simple – I resort to psychology. Colours express and set moods. The right usage of colours helps to get the message across in logos, signage, clothing, and walls.

The chart below is a great cheat-sheet to help decorators, as well as branding professionals to chose the right colours for their project.


psych of colours

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