TripAdvisor recently polled more than 44,000 travelers and hoteliers about their plans for 2016.Why will people travel in 2016? How will these travelers decide what to do and where to stay? Will...
TripAdvisor is a whopping 16 years in business this year and its longevity is testament to its business model which was revolutionary when it first started out. At the...
Letter to TripAdvisor CEO Kaufer about Service, Support and Unfair Policy Issues at TripAdvisor Vacation Rentals In response to the service and support issues vacation rental managers have been experiencing...
The commissioned survey – conducted by PhoCusWright – reveals that more than half of global respondents do not want to make a booking commitment until they read reviews and find...
Travel review site TripAdvisor is a giant in it’s sector and a major influencer especially in the accommodation business. Hoteliers and accommodation providers do not always see TripAdvisor under a...
Seth Godin is one of the marketing guru’s that I follow and read. His blog complement very well his publications and the following is a definition of reputation that I...