Homestay.com, the digital marketplace for hosted accommodation, recently launched its first international brand marketing campaign. A 90-second short film targets international consumers and aims to raise awareness of Homestay.com and its point of difference in the market – that, unlike its competitors, with Homestay.com the host is always present.
Shot in Dublin and Barcelona, the film titled ‘Hello Homestay’, was produced by ‘In the Company of Huskies’, an award-winning advertising agency from Dublin. The 90-second video brings the brand to life, telling the stories of the hosts: their experiences, tastes and personalities that help guests get under the skin of the destinations they’re visiting.
Homestay.com CEO, Alan Clarke, said:
“Homestays are a new concept for many people. Our goal is to help them understand what a homestay is and what makes it a true value, culturally immersive travel experience. A homestay is staying with a local in their home and this is what Homestay.com exclusively provide. There are no empty vacation rentals listed on Homestay.com. Everything we do focuses on improving the experience of the guest and host – people are at the heart of our business.”
The campaign marks Homestay.com’s second successful year in business. In the last six months it has enjoyed its busiest period yet, with the appointment of a new communications agency, the launch of a new website and the introduction of a new line of tools that enable users on the site to interact more easily.
There are now over 30,000 Homestay.com hosts around the globe, based in 140 different countries. Guests have booked more than 100,000 nights on Homestay.com to date. Homestay.com was recently selected by the ‘World Meeting of Families’ as the ideal ‘alternative accommodation solution’ for Pope Francis’ upcoming visit to Philadelphia, USA, when more than 2 million visitors are expected to descend on the area.